Legal
DAC7 and platform transparency
Last updated
1.What Gloumi is
The Gloumi app and this site are operated by MB „Gloumi“. Gloumi is a digital platform: it lets beauty professionals offer their services and lets clients find and book them. Gloumi does not provide beauty services itself and is not a party to the contract between a professional and a client.
3.Tax information (DAC7)
Gloumi is a reporting platform operator under Council Directive (EU) 2021/514 of 22 March 2021 (DAC7) and the Law on Tax Administration of the Republic of Lithuania. Gloumi must therefore collect, verify and report to the State Tax Inspectorate (VMI) information about Masters who receive consideration for services booked through Gloumi, including those paid on site.
By 31 January each year, Gloumi reports to the VMI for the previous calendar year: the Master's details, the consideration by quarter, the commission and other fees Gloumi deducted, and the number of services. By the same date, Gloumi gives the Master the same information.
Consideration means the amount Clients pay for Visits booked through Gloumi that took place – both in the app and on site (at the Visit price recorded by Gloumi) – including tips, cancellation fees paid by Clients and any part paid with credit, a coupon or a gift card balance, less refunds and the commission and other fees Gloumi deducted or charged (which Gloumi reports separately, in the quarter in which they were deducted or charged).
If a Master does not provide the required information after the first request and two reminders, but not earlier than 60 days after the first reminder, Gloumi instructs Stripe to suspend payouts from the Master's Stripe balance to the bank until the information is provided, or may close the master account; in that case registering again as a Master is not allowed.
The Master provides true information, reports changes to it without delay and, if Gloumi asks, provides documents confirming it. This information is processed to comply with a legal obligation and kept for as long as the law requires (see the Privacy Policy).
The Master provides Gloumi with:
- for a natural person – first name, surname, date of birth, primary address (place of residence), tax identification number with the country that issued it, country of residence and, if there is no tax identification number, place and country of birth;
- for a legal person – name, company code, registered address, tax identification number with the country that issued it and, if the services through Gloumi are provided through a permanent establishment in another EU country, that country;
- the VAT number, if there is one.
4.Transparency under the Digital Services Act (DSA)
Gloumi is an intermediary service under EU Regulation 2022/2065 (the Digital Services Act). The point of contact for users is support@gloumi.lt and for authorities info@gloumi.lt.
- Gloumi is a small enterprise, so some DSA obligations that apply to larger platforms (transparency reports, for example) do not apply to it. That does not change our commitment to act on reports.
5.Reporting illegal content and appealing our decisions
Gloumi is an intermediary service under the EU Digital Services Act (Regulation 2022/2065). The point of contact for users is support@gloumi.lt and for authorities info@gloumi.lt; we correspond in Lithuanian and English.
You can report illegal content at that address or through the report button in the app. So that we can handle the report, please give: where the content is (a link, a username or a description of the screen); why you believe it is illegal; and a confirmation that, to the best of your belief, the information in the report is accurate and complete. You may give your name, but you do not have to; we need an email address only so that we can reply to you (child sexual abuse can also be reported anonymously). We review every report; where we know how to reach you (by email or through your account in the app), we confirm receipt and tell you what we decided.
We handle reports without delay - usually within a few working days - and remove plainly harmful content immediately.
When we remove content or restrict an account, we give the reason and the rule we relied on. A user who disagrees may appeal within 6 months by writing to support@gloumi.lt; the appeal is handled by a person, not an automated system, and we tell you the outcome.
Reports and the content complained of are reviewed by a Gloumi representative in our administration system. Before text that other users can see is published – a post, Story, comment, review or reply to one, a name or username, or the name or description of a profile, salon or service – we check it automatically against lists of inappropriate words and prohibited services. If the text contains clearly prohibited words, it is not published and the app shows the category of the reason (not the word itself); you can correct the text. If a word may be inappropriate only in some contexts, the text is not published either until a Gloumi representative approves it: you can ask for a review, and once approved you can publish that text unchanged within 30 days. Before you upload a photo or video that will be published openly (not in a chat), the app checks automatically on your device whether it may contain explicit sexual content. If the check suspects such content, the app warns you: you can choose another photo or video, or upload it anyway. The media is then uploaded visible only to you and held back until a Gloumi representative reviews it; if approved it is published, if rejected it is deleted (if it was the only photo or video in a post or Story, or one of the photos in a “Before / After” post, the post or Story is deleted too) and we tell you the reason. The check itself never rejects or deletes content – only a person decides that. We do not check photos and videos automatically for anything else – you can report inappropriate ones with the “Report” button. Each time the check holds content back, the app shows the reason and the rule, and we tell you the outcome of a Gloumi representative’s review. You can complain about any such decision, including text treated as clearly prohibited, as described in this section. We do not automatically restrict accounts because of content, and complaints about decisions are always handled by a person. We do not check the content of private chats automatically – you can report an inappropriate message with the “Report” button or block the sender. Before you publish a post, comment or description, the app on your phone may warn you that the text contains contact details (for example a phone number); nothing about this is sent anywhere or stored. Apart from this check, the only automatic measures are limits against abuse: how many messages, comments, reports, bookings and other actions (such as file uploads, follows or “Not interested” taps) can be made in a given time, and how many upcoming visits can be held at once (see “Account restriction and termination”).
If the outcome still does not satisfy you, you may turn to an out-of-court dispute settlement body or to a court. The right to go to court always remains.
6.Ranking of results
So that it is clear why one master appears before another, the main parameters are set out below. We hold to the same parameters towards masters - they apply to everyone equally.
- Which masters appear in search is determined by your search text (name, @username, speciality or city) and the filters you choose: category, distance, price range, rating, free slots, time of day and style tags. Results are not personalised to your past behaviour. Among the masters that match, those with a rating (at least three reviews) are shown first: the one with the higher average comes first, and with an equal average, the one with more reviews. Masters not yet rated come after them. How a paid Pro or VIP Studio plan changes this order is set out below.
- The feed is made of posts from the last 21 days, and their order comes from several things together. The heaviest is how users, including you, responded to a post over the last 7 days: tapping through to book, saving, sharing, commenting, opening it (how long you look at it is not measured) and liking it. The master's rating is added (counted from three reviews upwards), the share of visits the master cancelled themselves among all visits booked with them over the last 180 days is subtracted (counted only when there were at least 5 such bookings; visits cancelled by clients, booking requests the master declined and visits declined or cancelled automatically do not count as cancellations), and a master with free slots sits a little higher; posts from a master with a Pro or VIP Studio subscription get their score raised by 15% (see below). All of it fades with time: a post's weight halves in roughly 36 hours, so a fresh post rises without needing much attention.
- So that you see different masters and categories in the feed, one page of the feed (up to 30 posts) shows at most four posts from one master and at most ten from one category – those with the highest score; in addition, the third-newest and older posts of the same master count for less. Posts you have already seen are moved down. A post you marked “Not interested” is no longer shown to you in the main feed (it stays on the master’s profile).
- In search and in the feed, masters, services and posts in your app language and in English (together, your languages) are shown higher. The languages of a master are the languages of their services (the main one and translations): a master whose services are in at least one of your languages counts twice as much in search and in the feed, and one with none of your languages half as much. The language of a post or Story counts less: your language 1.3 times more, another language 0.75 times. Content in other languages is not hidden – it is only shown lower. The language of services is given by the master, and the language of posts and Stories is detected automatically from their text; content whose language we cannot detect (for example, without text) and masters without services are neither moved up nor down because of language. As this is based on your choice and not on your behaviour, it applies to everyone, including when the personalised feed is off and for users under 18.
- The feed is personalised, and it is based on your own actions and settings: posts from masters you follow appear higher; if you are interested in a category, posts from it appear higher too - that interest is worked out from which posts in the category you open, tap "Book" on, like, save or mark “Interested”, and from your completed visits and the positive reviews you leave, and its effect halves 14 days after your last such action; and if you allowed location, posts from masters closer to you (up to 15 km) are lifted - without a location, distance is counted from the centre of Vilnius. If you marked a post “Not interested”, posts from the same master and the same category are shown to you less often (those from the same master even less often), but are not hidden altogether; this effect halves every 14 days and disappears after 90 days. The "Following" tab shows the posts of the masters you follow, newest first; it does not rank them by score.
- You can switch feed personalisation off in settings ("Personalised feed"); for users who, by the date of birth they gave, are under 18 it is always off. The feed is then ranked only by things that are the same for everyone – reactions to posts, the master's rating, the share of visits the master cancelled, free slots, a Pro or VIP Studio plan, freshness and your languages (the app language and English): posts from masters you follow are not moved up, your interest in categories and posts you have already seen are not taken into account, and distance is not used. The "Following" tab works as usual. “Not interested” then only hides that post.
- Masters with a Pro or VIP Studio plan (usually a paid one) appear higher in search and in the feed – this placement comes with the plan and is not a mark of quality or of any check. Gloumi gives the plan free of charge to some masters (see the Terms for Masters and Salons). In search, their review average is raised by 5% for ranking (the average shown does not change), and among masters not yet rated they are shown first; in the feed, their posts' score is raised by 15%. In search, their result carries the “Boosted” label. The order of the "Following" tab does not depend on the plan. Apart from that, a place cannot be bought. The plan also affects results indirectly: a master on the Starter plan can have up to 10 posts and up to 20 visits that are not cancelled per calendar month, so there may be less of their content in the feed and fewer free slots.
- The review average is shown as it is; we do not adjust it and we do not hide the lower ones.
7.For business users (P2B)
Professionals use Gloumi as business users under EU Regulation 2019/1150. What that means in practice is set out in the Terms of Service and repeated below, so that this page and the Terms cannot drift apart.
8.For masters: changes, restrictions and complaints
A master uses Gloumi as a business user, so Regulation (EU) 2019/1150 and the “Terms for Masters and Salons”, which apply to masters together with these Terms, apply to them in addition. Those terms explain how the terms are changed and how we give notice, when and how we may restrict, suspend or end the service, how to make a complaint and what data a master can get, as well as payout holds, disputes, the master code, tips and salons. How results are ranked is set out in the section “Ranking of results” of these Terms.
9.Contact
MB „Gloumi“, company number 308087857, L. Zamenhofo g. 10-36, LT-06330, Vilnius, info@gloumi.lt, phone +370 601 12244